- AIRWOLF
- 1 day ago
- 3 min read
Electric Power Meets California Coastline: Filming Polestar 3 commercial
Earlier this year, we had the chance to film the new Polestar 3 a beautifully designed, all-electric performance SUV that’s making waves for all the right reasons. To bring this high-end vehicle to life on camera, we hit the road for Pismo Beach, California, with a fleet of drones and a sharp creative team in tow.
Pismo’s coastal and rugged cliffs gave us a dramatic backdrop that perfectly contrasted the Polestar 3’s clean Scandinavian lines. Between the surf, the sand, and the shifting skies, we knew we had something special.
Gear Check: Inspire 3 and FPV Drones: Filming the New Polestar 3 with DJI Inspire 3 and FPV in Pismo Beach
For this shoot, we relied heavily on the DJI Inspire 3, which delivered buttery-smooth 8K footage and handled the changing wind and lighting conditions like a pro. It was perfect for wide reveals, beachside tracking shots, and showcasing the Polestar’s elegant form from the sky.
We also deployed our FPV drones to capture dynamic, visceral angles. These nimble setups let us fly low and fast zipping through dunes, orbiting the vehicle, and even tracking a surfer over the water during a rare break in the clouds. That sequence became one of our favorite shots of the day.
Collaborating Behind the Scenes
One of the reasons this shoot came together so seamlessly was the incredible team behind it. We had the opportunity to collaborate with Modern Luxury and Black Sail Media, whose creative direction and sharp visual instincts pushed us to elevate every frame. Their team came in with a clear vision and a strong aesthetic sensibility, which made aligning our aerial work with the overall look and feel of the campaign a natural fit.
Having Allie King producing on set helped keep the entire day running smoothly. With unpredictable weather, moving vehicles, and tight windows of natural light, production days like this require flexibility and focus. Allie brought both, creating a grounded and upbeat atmosphere that helped the entire crew stay in sync and on pace from first setup to final shot.
Dealing with the Elements: Fog, Rain & Golden Light
Filming along the California coast is always a gamble, and Pismo Beach didn’t make it easy. We had everything from rain and thick marine layer to sudden breaks of golden sunlight. Conditions changed by the minute, forcing us to stay light on our feet and constantly revise flight plans.
The Inspire 3 handled coastal wind and low visibility with ease, and our FPV pilots stayed sharp through every condition. Despite the challenges, the shifting skies actually added a layer of texture and mood to the final visuals that we couldn’t have planned better.
Polestar 3: A Look Toward the Future
Filming along the California coast is always a gamble, and Pismo Beach didn’t make it easy. We had everything from rain and a thick marine layer to sudden breaks of golden sunlight. Conditions changed by the minute, forcing us to stay light on our feet and constantly revise flight plans. But that unpredictability became part of the story.
Filming the new Polestar 3 with DJI Inspire 3 and FPV in Pismo Beach meant adapting in real time, and our gear and team delivered. The Inspire 3 handled coastal wind and low visibility with ease, while our FPV pilots stayed sharp through every shift in weather. Despite the challenges, the ever-changing skies added texture, mood, and drama to the final visuals that we couldn’t have planned better.
Closing Thoughts: EVs, Drones, and Coastal Cinematics
At AIRWOLF, we believe in capturing energy, not just images. Whether it's an all-electric SUV cutting through the surf, or a drone racing a wave beside a surfer, our goal is always to push creative limits while staying true to the story.
Thanks to Modern Luxury, Black Sail Media, and Allie King for trusting us to help bring this one to life.
Want to see the gear we use on set? Check out our curated selection of drones, accessories, and filmmaking essentials on our Amazon Store.
