
Fashion and filmmaking are both about storytelling—capturing a feeling, a moment, or an idea and bringing it to life on screen. At AIRWOLF Drones, we’ve had the privilege of working with Boot Barn on their annual fashion shows since the release of Burning Bridges, helping elevate their vision with dynamic aerial cinematography. Over the years, this collaboration has taken us to some of the most remote and breathtaking landscapes in the country, from Utah and Arizona to Montana and beyond.
From the Golden Gate to Monument Valley: A Journey Through Fashion & Film

Our journey with Boot Barn has been nothing short of epic. In addition to covering their high-fashion Western showcases, we’ve also played a role in coordinating aerial cinematography for iconic locations like the Golden Gate Bridge. Capturing these landmark moments has required precision, planning, and a deep understanding of how to blend cinematography with storytelling.
One of the biggest highlights of our work came with the filming of Burning Bridges, a production that took us across seven states in just six days. From the vast deserts of Utah to the towering rock formations of Monument Valley, every location added a unique dimension to the visual narrative. Filming in Moab was another unforgettable experience its rugged red rock landscapes and dramatic cliffs provided the perfect backdrop for the adventurous spirit of Boot Barn’s fashion films. Shooting in these breathtaking environments brought the brand’s vision to life in a way that would be impossible in a studio setting.
Behind The Scenes of Boot Barns 2022 Burning Bridges Fashion Show
Our drone shots from the 2022 Boot Barn Fashion Show - Burning Bridges
The Privilege of Experiencing Western Culture Firsthand
Through these projects, we’ve had the incredible opportunity to be immersed in Western culture, witnessing firsthand the traditions, landscapes, and way of life that define the American West. Working on these fashion films has been more than just a creative challenge, it has been a privilege to capture the spirit of the Western lifestyle and share it with audiences in a way that feels both authentic and cinematic.

From the rugged cowboys and skilled horse wranglers to the stunning desert landscapes and historic ranches, every shoot has deepened our appreciation for this culture. Being able to document and celebrate these traditions through drone cinematography has been an experience we truly value.
The Power of Aerial Cinematography in Fashion
Drones have completely transformed the way fashion shows and campaigns are filmed, adding a level of depth and scale that traditional cameras simply can’t achieve. Whether it’s capturing horses in the desert, sweeping aerial views of a remote canyon runway, or dynamic tracking shots of stunt drivers weaving through rugged landscapes performing stunt, drones bring an entirely new perspective to fashion storytelling.
For Boot Barn X Wonderwest, the use of the new Dji Inspire 3 elevated the production value, providing visuals that enhance the gritty yet elegant aesthetic of the brand. Fashion is movement, and nothing captures movement quite like cinematic aerial cinematography.
Our drone shots from the 2024 Boot Barn Fashion Show
Collaboration with Director Isha Nicole
At the heart of these productions is director Isha Nicole, whose creative vision and storytelling instincts have set Boot Barn’s campaigns apart. Working with Isha has been an incredible experience, she understands the power of strong imagery and knows how to push boundaries with her storytelling.

Over the years, she has trusted our expertise in aerial cinematography, allowing us the creative freedom to experiment with shots that bring her vision to life in a way that only drones can achieve. From conceptualizing aerial sequences to adjusting flight paths on set, this level of collaboration has been essential in crafting the cinematic quality that defines Boot Barn’s fashion films.
An Incredible Team of Industry Professionals
Beyond the stunning locations and high-energy shoots, one of the best parts of working on these projects has been the amazing team behind Boot Barn and Wonderwest. From producers and cinematographers to stunt coordinators and wranglers, every person involved is a highly skilled professional who brings their A-game to set.
Filming a high-end fashion production isn’t just about beautiful shots, it’s about meticulous coordination and teamwork. Boot Barn’s fashion shows are logistically complex, involving:
Horse/ stunt wranglers
Stunt drivers executing precision movements in rugged terrain along side talent
Massive set builds in the middle of the desert
Multiple crews working in extreme environments
Each of these elements must work seamlessly together to create a polished and cohesive final product. Working with such a dedicated, talented team has made every shoot an incredible experience, and we’re always excited to collaborate with professionals who share our passion for storytelling.
Behind The Scenes of Boot Barn 2024 Fashion Show
Getting the shot - Behind the scenes
Pushing Boundaries in Fashion Filmmaking
Our work with Boot Barn and Boot Barn X Wonderwest 2024 Fashion on Hulu is a testament to how drones have reshaped fashion cinematography. What was once a niche tool for action sports and Hollywood films is now an essential part of high-end fashion storytelling.
Drones Take Over the Runway: Filming Boot Barn X Wonderwest 2024 Fashion on Hulu showcases how aerial cinematography can elevate visual storytelling, bringing a cinematic edge to the world of fashion.
As filmmakers, we are always looking for new ways to push the boundaries of what’s possible. Whether it’s chasing wild horses across the plains, capturing stunning aerials of Monument Valley and Moab, or tracking a model across a remote desert runway, each production is an opportunity to explore new creative frontiers. And We love it!
We’re grateful to be part of this evolving fusion of fashion and aerial cinematography, and we can’t wait to see where the next project takes us.
Boot Barns Burning Bridges 2022 Fashion Show Full Video
Want to see the gear we use on set? Check out our curated selection of drones, accessories, and filmmaking essentials on our Amazon Store
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