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Boot Barn 2024 Fashion Show.
Boot Barn 2024 Fashion Show Poster

Fashion and filmmaking are both about storytelling—capturing a feeling, a moment, or an idea and bringing it to life on screen. At AIRWOLF Drones, we’ve had the privilege of working with Boot Barn on their annual fashion shows since the release of Burning Bridges, helping elevate their vision with dynamic aerial cinematography. Over the years, this collaboration has taken us to some of the most remote and breathtaking landscapes in the country, from Utah and Arizona to Montana and beyond.



From the Golden Gate to Monument Valley: A Journey Through Fashion & Film

Wolfgang Weber and Rob Watt on location in Monument Valley.
Aerial Dp Rob Watt (Left) Drone Pilot Wolfgang Weber (Right)

Our journey with Boot Barn has been nothing short of epic. In addition to covering their high-fashion Western showcases, we’ve also played a role in coordinating aerial cinematography for iconic locations like the Golden Gate Bridge. Capturing these landmark moments has required precision, planning, and a deep understanding of how to blend cinematography with storytelling.

One of the biggest highlights of our work came with the filming of Burning Bridges, a production that took us across seven states in just six days. From the vast deserts of Utah to the towering rock formations of Monument Valley, every location added a unique dimension to the visual narrative. Filming in Moab was another unforgettable experience its rugged red rock landscapes and dramatic cliffs provided the perfect backdrop for the adventurous spirit of Boot Barn’s fashion films. Shooting in these breathtaking environments brought the brand’s vision to life in a way that would be impossible in a studio setting.



Behind The Scenes of Boot Barns 2022 Burning Bridges Fashion Show



Our drone shots from the 2022 Boot Barn Fashion Show - Burning Bridges

Drone launching from a boat at the Golden Gate Bridge San Francisco (Drone Pilot) Wolfgang Weber & (Aerial Dp) Rob Watt

The Privilege of Experiencing Western Culture Firsthand

Through these projects, we’ve had the incredible opportunity to be immersed in Western culture, witnessing firsthand the traditions, landscapes, and way of life that define the American West. Working on these fashion films has been more than just a creative challenge, it has been a privilege to capture the spirit of the Western lifestyle and share it with audiences in a way that feels both authentic and cinematic.

Person in black "DRONE CREW" shirt and hat stands in vast desert landscape, facing distant mountains. Monochrome, serene mood.
Rob Watt Taking in the views

From the rugged cowboys and skilled horse wranglers to the stunning desert landscapes and historic ranches, every shoot has deepened our appreciation for this culture. Being able to document and celebrate these traditions through drone cinematography has been an experience we truly value.


The Power of Aerial Cinematography in Fashion

Drones have completely transformed the way fashion shows and campaigns are filmed, adding a level of depth and scale that traditional cameras simply can’t achieve. Whether it’s capturing horses in the desert, sweeping aerial views of a remote canyon runway, or dynamic tracking shots of stunt drivers weaving through rugged landscapes performing stunt, drones bring an entirely new perspective to fashion storytelling.


For Boot Barn X Wonderwest, the use of the new Dji Inspire 3 elevated the production value, providing visuals that enhance the gritty yet elegant aesthetic of the brand. Fashion is movement, and nothing captures movement quite like cinematic aerial cinematography.


Our drone shots from the 2024 Boot Barn Fashion Show


Collaboration with Director Isha Nicole

At the heart of these productions is director Isha Nicole, whose creative vision and storytelling instincts have set Boot Barn’s campaigns apart. Working with Isha has been an incredible experience, she understands the power of strong imagery and knows how to push boundaries with her storytelling.


Boot Barn lead creative  Director Isha Nicole
Director: Isha Nicole

Over the years, she has trusted our expertise in aerial cinematography, allowing us the creative freedom to experiment with shots that bring her vision to life in a way that only drones can achieve. From conceptualizing aerial sequences to adjusting flight paths on set, this level of collaboration has been essential in crafting the cinematic quality that defines Boot Barn’s fashion films.







An Incredible Team of Industry Professionals

Beyond the stunning locations and high-energy shoots, one of the best parts of working on these projects has been the amazing team behind Boot Barn and Wonderwest. From producers and cinematographers to stunt coordinators and wranglers, every person involved is a highly skilled professional who brings their A-game to set.


Filming a high-end fashion production isn’t just about beautiful shots, it’s about meticulous coordination and teamwork. Boot Barn’s fashion shows are logistically complex, involving:

  • Horse/ stunt wranglers

  • Stunt drivers executing precision movements in rugged terrain along side talent

  • Massive set builds in the middle of the desert

  • Multiple crews working in extreme environments


Each of these elements must work seamlessly together to create a polished and cohesive final product. Working with such a dedicated, talented team has made every shoot an incredible experience, and we’re always excited to collaborate with professionals who share our passion for storytelling.


Behind The Scenes of Boot Barn 2024 Fashion Show


Getting the shot - Behind the scenes



Pushing Boundaries in Fashion Filmmaking

Our work with Boot Barn and Boot Barn X Wonderwest 2024 Fashion on Hulu is a testament to how drones have reshaped fashion cinematography. What was once a niche tool for action sports and Hollywood films is now an essential part of high-end fashion storytelling.

Drones Take Over the Runway: Filming Boot Barn X Wonderwest 2024 Fashion on Hulu showcases how aerial cinematography can elevate visual storytelling, bringing a cinematic edge to the world of fashion.


As filmmakers, we are always looking for new ways to push the boundaries of what’s possible. Whether it’s chasing wild horses across the plains, capturing stunning aerials of Monument Valley and Moab, or tracking a model across a remote desert runway, each production is an opportunity to explore new creative frontiers. And We love it!


We’re grateful to be part of this evolving fusion of fashion and aerial cinematography, and we can’t wait to see where the next project takes us.


Boot Barns Burning Bridges 2022 Fashion Show Full Video

Wonderwest X Boot Barn 2022 Fashion Show

Want to see the gear we use on set? Check out our curated selection of drones, accessories, and filmmaking essentials on our Amazon Store



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2026 Subaru Forester Wilderness
All new 2026 Subaru Forester Wilderness (Shot on Dji Inspire 3)

When Anthony Diaz set out to create an informative video highlighting the new features and capabilities for the all-new 2026 Subaru Forester Wilderness, he needed cutting-edge aerial cinematography to showcase the vehicle's advanced features and rugged performance tackling rugged terrain and navigating through dense forests. That’s where we came in. Teaming up with Damon Productions and under the creative direction of Anthony Diaz, we spent four days in Oregon pushing the limits of drone filmmaking to bring his vision to life.


Building Trust with the Director and Production Team

A successful production isn’t just about having the right equipment, it’s about trust and collaboration. From the very beginning, we worked closely with Anthony Diaz and Damon Productions to understand their creative vision and ensure our aerial shots seamlessly fit into the storytelling. Our ability to adapt to challenging conditions and execute precision drone work helped solidify our relationship with the team, allowing us to work efficiently and confidently under the pressures of a high-profile shoot.


Building that trust also meant being flexible with shot planning. The dense forest environment presented countless obstacles, requiring us to adjust flight paths in real-time while still delivering the smooth, cinematic visuals the production required. By maintaining clear communication and adapting to evolving challenges, we ensured every shot contributed to the overall storytelling.


The Gear: Inspire 3 and FPV Platforms

For this high-intensity shoot, we used a combination of aerial platforms:

  • DJI Inspire 3 – Our go-to for cinematic shots, providing 8K imagery and dual-operator control for maximum precision and safety.

  • 5-inch FPV Drone – Perfect for high-speed chase sequences and threading through tight spaces.

  • Cinewhoop FPV with GoPro Hero 12 – Used for close proximity shots and immersive, first-person perspectives.


Each drone played a crucial role in delivering the seamless, high-energy visuals needed for the campaign. The Inspire 3 provided the stunning shots needed for showcasing the Forester’s performance in tight quarters, while our FPV platforms offered dynamic movement that put viewers right in the heart of the action.

Crashed FPV Drone
GepRc Cinelog 35


Overcoming Challenges in the Oregon Wilderness

Shooting in Oregon’s dense forests wasn’t easy. The traditional arm car, a staple for capturing dynamic vehicle shots, couldn’t maneuver through the tightly packed trees. That meant drones were our only viable option to capture tracking shots of the Forester tackling rough terrain. The Inspire 3 allowed us to operate, ensuring precise control over both flight and camera movement. Meanwhile, our FPV drones dived between trees and skimmed just inches above the ground to create an adrenaline-fueled experience. Navigating this unpredictable environment took expert piloting and careful coordination to execute every shot flawlessly. One of the biggest challenges was ensuring seamless transitions between our different drone platforms. With tight forest corridors limiting space, switching between cinematic wide shots and aggressive FPV moves had to be executed with precision. The experience gained from this shoot further reinforced our ability to adapt and problem solve in high-pressure environments.


Dji Inspire 3 FPV Camera View
Pilot View via the Dji Inspire 3

FPV Shots (Stills)


Our FPV Selects (Video)

Our favorite FPV shots

A Code Red Production: Ensuring Maximum Security

Since the 2026 Subaru Forester Wilderness hadn’t been publicly revealed, the production was classified as a Code Red shoot, meaning strict security measures were in place to prevent leaks. Extra security personnel were stationed around the set to ensure no bystanders could sneak photos or videos of the unreleased vehicle. This added an extra layer of complexity to our operations, requiring us to adapt to tighter restrictions while maintaining efficiency in capturing every frame.

Additionally, working under heightened security meant we had to keep flight operations as discreet as possible. We employed careful planning to execute flights efficiently while keeping downtime to a minimum, ensuring we captured every necessary shot while remaining within security protocols.


Premiering The 2026 Subaru Forester Wilderness at the 2025 Chicago Auto Show

All the hard work and meticulous planning will soon be unveiled when the video premieres at the 2025 Chicago Auto Show. This project was a perfect example of how drones continue to push the boundaries of automotive cinematography, offering perspectives that traditional filming methods simply can’t achieve.


Be sure to attend the Chicago Auto Show to experience our work on a massive 90-foot screen. Seeing the dynamic shots, high-speed tracking, and immersive FPV footage on such a large scale will bring the action to life in a way you won’t want to miss!


Elevating Automotive Cinematography

Filming the 2026 Subaru Forester Wilderness reinforced how essential drones have become in automotive marketing. With drones now indispensable for capturing high-speed action and challenging terrains, we’re always ready to tackle the next big project. Whether it’s navigating dense forests, tracking high speed action, or securing top secret productions, we have the expertise to get the job done right.



2026 Subaru Forester Wilderness
2026 Subaru Forester Wilderness (Shot on the Dji Inspire 3)
Our Favorite Inspire 3 Shots


Every project we take on strengthens our experience, and this Subaru shoot was no exception. The challenges, the precision required, and the collaboration with an incredible production team have once again proven how aerial cinematography can transform the way audiences experience a brand’s story.


Stay tuned for more behind-the-scenes looks at our latest projects. If you’re looking for next-level aerial cinematography, reach out to us at AIRWOLF Drones! Lets get your shot!


Drone Pilot Wolfgang Weber and Aerial dp Dominic Bendijo
Drone/FPV Pilot Wolfgang Weber (Left) Aerial Dp Dominic Bendijo (Right)

CHECK OUT THE FULL VIDEO HERE!

Introducing the new 2025 Subaru Forester Hybrid and the new 2026 Subaru Forester Wilderness

Want to see the gear we use on set? Check out our curated selection of drones, accessories, and filmmaking essentials on our Amazon Store.



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Dji Inspire 3
Dji Inspire 3

Since its release, the DJI Inspire 3 has been a game-changer for aerial cinematography. Now, two years later with the DJI Inspire 3, we at AIRWOLF Drones can confidently say that this drone has redefined the industry and how we do business, pushing the boundaries of what’s possible in aerial filmmaking. From tracking wild horses to executing high-speed car shots and confidently flying over water, the Inspire 3 has proven itself time and again.


2 years later with the Dji Inspire 3 Cinematic - Performance in Real-World Projects


Tracking Wild Horses

One of our most challenging shoots involved tracking wild horses in remote terrain. The Inspire 3’s agility, stability, range and image quality allowed us to capture breathtaking footage that would have been nearly impossible with previous models. Without it, we likely wouldn't have had a successful shoot.


Track Day with Hawx

For our commercial work, the Inspire 3 was crucial in a Hawx 500 project with Boot Barn Work where we used it as an arm car, navigating at Willow Springs International Speedway in California. The precision and stability of the drone made it the perfect tool for capturing dynamic, high-speed vehicle shots that traditional methods would have struggled with.


Mag Bay Yachts Overwater Filming

Additionally, during a shoot for Mag Bay Yachts, we needed absolute confidence while flying over water. The Inspire 3 provided that confidence, allowing us to capture shots of flying low and fast skimming the water. The combination of reliability, flight control, and image quality made it the ideal platform for such demanding conditions.






The Shift Away from Large Payload Drones


The Inspire 3’s small form factor and high-quality imaging have led to a noticeable shift in client requests. In the past, larger drones were necessary to carry heavy payload cameras for premium cinematic shots at the request of the directors and dp's. However, with the Inspire 3 delivering uncompromising image quality in a compact design, the demand for larger payload drones has significantly declined. This is only speaking for ourselves and our client base. Other companies may not have experienced the decline. Productions can now achieve the same high-end results with a more streamlined and cost-effective system.



Inspire 3 Limitations: Anamorphic Lens Needs


Dji Inspire 3 Lens Limitations


While the Inspire 3 excels in many areas, one of its remaining limitations is its reliance on still lenses. This can sometimes be restrictive in certain shooting scenarios. Despite its outstanding image quality, the lack of anamorphic lens options means that operators must carefully plan their shots and positioning in advance.

Even with the release of the 75mm lens, an excellent addition to the Inspire 3 line up, we would love to see DJI introduce anamorphic lenses. While third-party modifications exist, having a native DJI solution would provide better integration and overall performance, allowing aerial filmmakers to achieve even more cinematic visuals straight out of the box.




The Future of Aerial Cinematography


The DJI Inspire 3 has raised the bar for aerial cinematography, offering unmatched image quality, intelligent flight systems, and a robust ecosystem. Over the past two years, it has become an essential tool in our workflow, helping us execute complex, high-end shots with precision and efficiency.

As we continue to refine our craft, the Inspire 3 remains at the forefront of our aerial cinematography projects. Whether it’s capturing high-speed chases, dynamic landscapes, or intricate commercial shots, it continues to exceed expectations.

For those looking to integrate next-level aerial cinematography into their projects, AIRWOLF Drones is here to help. Reach out to us to discuss how we can bring your vision to life with the Inspire 3.


Wolfgang Weber and Rob Watt on location for boot barn work hawx shoot
Pilot Wolfgang Weber (Right) & Aerial DP Rob Watt (Left) On Location for Boot Barn Work Hawx Shoot

Want to see the gear we use on set? Check out our curated selection of drones, accessories, and filmmaking essentials on our Amazon Store.

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